Her Socks, Buttercup

The majority of eugenie's brands embrace natural, ethically sourced, and environmentally responsible materials. This includes familiar options like organic cotton and linen, as well as innovative eco-friendly fabrics such as TENCEL and Cupro.

Beyond the materials themselves, many of our brands also prioritize sourcing from local suppliers who employ their own sustainable production practices and adhere to third-party certifications like the Responsible Wool Standard (RWS). Local material sourcing helps reduce the energy consumption and waste associated with long-distance transportation, and helps stimulate local communities and economies.

Many of our brands work with recycled and repurposed materials, either in the form of scrap cuttings or deadstock. Deadstock refers to fabric no longer suitable for its original purpose, with the term “dead-stock” breaking down to signify stock that has lost its living vitality. Various reasons, such as overproduction or a brand's surplus, can render a fabric roll deadstock.

Brands employing small-batch production often purchase deadstock materials, appreciating their limited quantities and unique aesthetic properties. We also source products from brands that incorporate recycled fibers like recycled cotton, recycled polyester, and more. Utilizing recycled and repurposed materials is a major contributor to the circularity and sustainability of a product.